The whole process implies transcending traditional business models and promoting a collaborative approach, the only way to accelerate the pace and achieve concrete results. In this new environment, fed by the harnessing of data and the emergence of new "clean" technologies, sectors are being created, new systems are coming into being, alliances between competitors are being forged, and a logic of territories is starting to emerge. Movin'On is committed to supporting this transition towards equally sustainable and desirable mobility.

While a good number of companies are already on board and on the move, most of them often face financial, technological and organizational obstacles. And when it comes to zero emissions, no company can manage the transformation of its value chains alone. Systemic collaboration is key at both supply chain and industry levels, as well as between the public and private sectors. At the same time, reinventing a thought process and system of supporting the adoption of new practices by consumers, so that they too have the means to embrace this imperative transition, will not be possible without a large shot of desirability and accessibility. Empowering European citizens is a key success factor in the transition to a sustainable Europe.