Masterclass

The 6 steps of strategic anticipation and co-innovation process

13 May 2023

The 6 steps of strategic anticipation and co-innovation process

Erik Grab, Director of Movin'On, explains our six-step process and main deliverables.

1. Exploring and Anticipating Innovation Spaces
2. Building Common Prospective Scenarios
3. Discovering Market Opportunity Domains
4. Design a prototype of possible offers responding to the areas of opportunity
5. Experimenting in the real life to validate the Demand
6. Exploiting and deploying disruptive innovation (‘Bringing to market’)

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