13 May 2023
The 6 steps of strategic anticipation and co-innovation process
Erik Grab, Director of Movin'On, explains our six-step process and main deliverables.
1. Exploring and Anticipating Innovation Spaces
2. Building Common Prospective Scenarios
3. Discovering Market Opportunity Domains
4. Design a prototype of possible offers responding to the areas of opportunity
5. Experimenting in the real life to validate the Demand
6. Exploiting and deploying disruptive innovation (‘Bringing to market’)
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