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Is there a market for small and light premium electric vehicles?

Supporting the transition
Validate the future market demand
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Is there a market for small and light premium electric vehicles?

Explore different use cases and personas to identify areas of opportunity.

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Objectives

Explore different use cases and personas to identify areas of opportunity.

Deliverables

  • Ethnographic interviews with current users of AMI (high end).
  • Academic interviews and market analysis.
  • Other actors (Kei cars).
  • A one-day event.

Content Leaders

vincent gonin michelin

Vincent Gonin
@Michelin

pierre edouard sorel movin'on

Pierre-Edouard Sorel,
@Michelin @Movin’On

Contributing partners

Corporates

Capgemini Engineering
Forvia
Michelin
IDDRI
The Drivery
WBCSD

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