In Europe, the width of new cars increases by an average of 1 cm every two years. These are the findings of a study carried out by Transport & Environment (T&E). In many countries, almost half of all new cars are too wide for city parking spaces. 

While our ever-widening cars are hardly suitable for city driving, their dimensions (large boot volume and more interior space) seem to correspond to occasional needs, such as holidays or weekend getaways. If, on average, a compact city car adapts to 90% of users' needs, what about the remaining 10% when they go on holiday, for example?

Encouraging the adoption of intermediate vehicles suited to more restrained uses is one of Europe's levers for action to achieve its ambitions in terms of carbon draw-down, but what about when people go on vacation? Cars are more than ever synonymous with freedom and comfort, so how can we offer users a viable alternative and a seamless experience? How do you travel without a car? Which alternative means of transport should you choose? And once you're there, how do you get around for each daily outing? To meet sometimes a hectic schedule and at any time of day?

The equation of a seamless, car-free vacation is anything but simple, and yet it's one that is highly strategic when it comes to promoting greater moderation.