By replacing the sale of goods with the sale of their use, companies are adopting a way of working that saves resources and defines new sales models. Frédéric Dalsace, professor at IMD Business School, talked to us for 20 minutes to help us understand this disruption, which Movin'On and its partners have been working on for over a year.

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On 4 July, the Salons Hoche hosted the Movin'On Impact event "Speeding up transition with an economy of functionality", co-organized by BASF-Xarvio, BNP Paribas, Michelin, Saint-Gobain and ADEME. Over the past year, Movin'On has brought together its partners to promote the adoption of a relevant and sustainable economic model.

This event marked the conclusion of their work and the beginning of an exciting new era.

On the program:

📍 A wide-ranging round table discussion bringing together business leaders to explore the convergence of national ambitions and corporate strategies.

📍 Rotating workshops organized to enable participants to meet experts who are already experiencing and operating these transformations within the functionality economy.

📍 How can we overcome internal obstacles, redefine partnerships and transform the regulatory environment? This was also to be a unique opportunity to discover the results of the work carried out within Movin'On.