With the European Union seeking to reduce vehicle emissions by 55% by the end of the decade, several member states are offering tax and financial incentives to encourage the purchase of low emission cars, making mobility more accessible to all. France, for example, recently introduced a "social leasing" mechanism to facilitate access to electric cars, aimed particularly at low income households. 

Movin'On recognizes the desirability of private cars for urbanites who want total freedom of mobility. Offering them an alternative, beyond incentives for electric cars, consisting of full mobility as a service experience would be a way of encouraging a shift in usage.

Because encouraging the purchase and ownership of electric vehicles won't be enough to meet the goal of carbon neutrality by 2050, Movin'On and its partners are setting out to explore the potential of software-led evolution to meet the needs of more inclusive mobility.

The rise of companies such as Tesla is testimony to the fact that today, the heart of a vehicle can be the actual software rather than an assembly of specialized hardware. OEMs, suppliers and mobility operators are investing in the field of mobility-as-a-service, mobility systems and shared mobility services, so software is now omnipresent in our mobility environment.