End-to-end people – Seamless and carless vacations
Challenges and Opportunies
Encouraging the adoption of intermediate vehicles suited to more restrained uses is one of Europe’s levers for action to achieve its ambitions in terms of carbon draw-down, but what about when people go on vacation? Cars are more than ever synonymous with freedom and comfort, so how can we offer users a viable alternative and a seamless experience? How do you travel without a car? Which alternative means of transport should you choose? And once you’re there, how do you get around for each daily outing? To meet sometimes a hectic schedule and at any time of day?
The equation of a seamless, car-free vacation is anything but simple, and yet it’s one that is highly strategic when it comes to promoting greater moderation.
In practice
The Movin’On Community of Interest is setting out to demonstrate that a car-free holiday experience is possible. Working in close collaboration with the city of Biarritz, its hoteliers, service providers and mobility operators, the ecosystem’s partners will produce a Proof of Concept (PoC). The local ecosystem is a keen proponent of responsible tourism and intends to take up the challenge of town-center parking in Biarritz and the Basque country, one that is shared by many tourist destinations.
Our members will also be able to draw on the support of a key player whose very mission is to make mobility an experience: Michelin’s Cartes & Guides (Michelin Editions).
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We are therefore proud to announce our collective commitment throughout the year to achieving one goal: to help make the decarbonization of land transportation in Europe a success, in line with the objectives of the “Fit for 55” package by the year 2030 and in tune with the signing of the call for “Fossil-Free Transportation” initiated by our long-standing institutional partner SLOCAT.
Pease discover the themes we have together defined to meet this challenge, and for you, too, to collectively be a real part of it: Energy – Intermodality – Circular economy – Financing the transition – Inclusive mobility – Supporting the transition. – Sovereignty
These 7 themes are the starting point for our 2024 Communities of Interest, working groups that bring together various ecosystem stakeholders. They study the burning question of sustainable mobility, develop a common vision and jointly experiment with new solutions.
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