End-to-end people – Changing car perception
powered by
©️ Individual and shared urban mobility concept, Link project by Spanish designer Luis Carlos Muñoz Egea. Winner of the Movin’On Design Challenge.
Challenges and Opportunies
A contested emblem of individual freedom, in recent decades the private car has transformed our societies, bringing unprecedented freedom of movement and broadening the horizons of the job market, outings, vacations and social life. Owning a car has become a marker of autonomy and social status. But there is a downside: cars are costly to own, and detrimental to society as a whole in terms of pollution, noise, accidents and so forth. Given current levels of pollutant emissions into the atmosphere, the level of ownership by households in wealthy countries applied to the planet as a whole is ecologically unsustainable.
How can we separate cars from freedom and success?
What are the safe, reliable alternatives outside the city?
These are just some of the questions we need to answer if we are to make real headway in our collective representation, in tune with the ambitious objectives of the European Green Deal.
In practice
The Movin’On Community of Interest aims to explore the changing perception of cars seen through a sociological lens. Because reducing the role of private cars in our society will necessarily require a change in narrative, we want to collectively examine the best way to change our perception.
But at the same time we will also acknowledge the benefits of the car is some specific cases, especially when you do not have the alternative. We will look closely at the cost and impact of alternative cars in rural areas.
Then we will review and promote modal shift solutions that are more effective than just slogans.
Time to restore the car to its rightful place in the collective mindset, and to encourage people to use collective or more sustainable forms of mobility.
Bring your Expertise
Join the public and private organizations that have already expressed an interest in building a collection of nudges for the general public and a specific action plan for company cars. Together, let’s change attitudes and move society forward.
Take part and connect with our cross-sectoral expert
We are therefore proud to announce our collective commitment throughout the year to achieving one goal: to help make the decarbonization of land transportation in Europe a success, in line with the objectives of the “Fit for 55” package by the year 2030 and in tune with the signing of the call for “Fossil-Free Transportation” initiated by our long-standing institutional partner SLOCAT.
Pease discover the themes we have together defined to meet this challenge, and for you, too, to collectively be a real part of it: Energy – Intermodality – Circular economy – Financing the transition – Inclusive mobility – Supporting the transition. – Sovereignty
These 7 themes are the starting point for our 2024 Communities of Interest, working groups that bring together various ecosystem stakeholders. They study the burning question of sustainable mobility, develop a common vision and jointly experiment with new solutions.
Watch our programs on
