The New Corporate Mobility – Shared Integrated and Flexible

Corporate mobility is evolving towards a future defined by more flexible solutions and integrated multimodal platforms. A wave of innovative mobility start-ups is accelerating such fundamental shifts," concludes an August 2021 analysis, “Global Electric Vehicle Outlook 2021,” from the corporate growth global consultancy Frost & Sullivan.

Connectivity and digital technologies have opened up a flood of new mobility business models. Many of these were initially geared towards the general public and have now been tailored and adapted to better support corporates with dedicated offerings and efficient IT integration," writes analyst Franck Leveque, a founding member of the Frost & Sullivan Mobility Group, with extensive experience in connected vehicles and new mobility solutions and a strong focus on innovation.

Sustainability and decarbonization are becoming increasingly strategic parameters for corporations, both for business travel and commuting.

Indeed, whether in carsharing or carpooling, parking or e-hailing, there are solutions dedicated to corporates within the portfolios of key players. Some players are now entirely focused on the corporate segment market, and the sharing economy is becoming increasingly corporate. Mobility audits, mobility budgets, and mobility managers are expected to become more common.

"What is also interesting to note is that in addition to the emergence of new stakeholders in this ecosystem, traditional leasing and rental companies are beginning to offer advanced mobility solutions," comments Leveque. "Their narrow focus of only being providers of ICE cars is transitioning into becoming integrated mobility providers."

Three Top Mobility Trends in 2021

Autonomous vehicles are the top corporate mobility trend this year, according to in-depth industry research on 3,321 mobility startups and scaleups published by StartUs Insights, a worldwide operating data science company headquartered in Austria.

StartUs points to HoloPilot, a Chinese autonomous driving system developed by Heduo Technology that supports a maximum speed of 130km/h (80 mph). Heduo unveiled the company's latest innovations in May at the Shanghai International Automobile Industry Exhibition.

HoloPilot's automatic driving function can navigate urban intersections, sidewalk areas and roundabouts, and it supports high-speed seamless switching between highway and last mile scenes.

The California-based startup Gluon provides a platform for the next trend - an interconnected network of vehicles.

Built by experienced automotive and technology executives, entrepreneurs and advisors, Gluon connects enterprises, consumers, and vehicles using IoT devices, artificial intelligence, and blockchain technology. Customers self-diagnose their vehicles, schedule repairs, tune their vehicles for optimal performance, and regulate their usage metrics.

And, of course, electric mobility is catching on across the world and it completes the top three mobility trends this year. Emerging companies are manufacturing electric vehicles of all sizes to streamline the logistics sector and reduce harmful emissions.

Electric pickup trucks, in particular, are poised to make a big impact on the U.S. market. From Ford's F-150 electric pickup to Lordstown's Endurance, look for roll outs to the marketplace in mid-September.

While company cars might have been the 'kings' of the past, there will be a clear need for broader mobility solutions in the future. Corporate mobility will need to become more flexible and customized.

Franck Leveque

Frost & Sullivan Mobility Group